Search Engine Optimization

Any Reasons to Optimize?

Search engine optimization is much spoken about and the raises questions – is it really so important to optimize a web page or why optimize? There is a great deal of difference in the way human surfers and search engines treat web pages. Whereas people look at design and read text, a search engine will seek a lack of information that helps it determine your page's or site's relevance. Search engine optimization's first goal for your web site is to rank it at a position where it can be easily found by a web surfer.
Optimization is a most time-consuming and crucial step. It's important to look at your pages with the eyes of a search engine spider: how do they see your pages right now? How will they treat them if you make this or that change? There are dozens of factors considered by the search engine robot when it crawls your site.
Nowadays search engine optimization is a mix of art and science. It is crucial to make your page as relevant as possible and in some ways it is purely mathematics: this concerns search engines. Here, relevance is a measure of how close your Web page is aligned to what the user is looking for. Simply, the more relevant your page is, the higher your rankings are. But at the same time your site should be interesting to the humans who visit it – and there is art to this!

Search Engine Optimization - what to optimize?

Modern technologies allow one to make a very impressive web site . Design, convenient menus and site usability as a whole are very important but less so if a person is just seeking information. In this scenario interests of human surfers and search engines are similar as search engines rate highly information that is presented on the page and its general relevance to the whole web site. it is also important to realize that search engine crawlers do not recognize modern design, graphics or pictures. The text is what really matters. If you looking for some specific information text is most important and the other visual details go hardly noticed. Search engines act in this way.
Therefore, the main activities of your optimization efforts are focused on the text in the body of your page or alt and anchor text. This is referred to as on-the-page-parameters. There are three which should always be kept in mind: keyword frequency, keyword weight, keyword prominence.

Search Engine Optimization Approach

As we've mentioned there are two opposite approaches in analyzing a page. The first and the most commonly used method, is to compare the so-called "the current Top 10 results". It means that this kind of search engine optimization takes the first top ten sites from the result page and analyzes them. The main drawback of this approach is that the recommendations are given on the basis of on-the-page parameters of other web pages and not on the basis of the search engine algorithm. It is doubtful that there are separate parameters of relevance for every keyword. Such reports and advice are too far off from being objective. Moreover they do not provide any considerable knowledge about the process of optimization as a whole. There are a lot of algorithm parameters that should be taken into consideration by the search engine optimization and in our case even such parameters such as keyword frequency and weight will be always different for various keywords and web pages.
The second method is to emulate the search engine algorithm and generate optimization advice on the basis of the main search engine requirements. This method is much more time and effort consuming but presents analytic reports and optimization advice far more true to life.